Although rarely repeated, this is one of my favorite concepts in Napolean Hill's book Think & Grow Rich. There is so much that could be written about this book (and it all has been countless times), but you rarely see this, even though it is where everything starts. There is no cost for ideas, but the price people will pay for the good one's can be astronomical.
"There is no standard price on ideas. The creator of ideas makes his own price, and, if he is smart, gets it."
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