And You Thought You Had Secrets?

A very, very interesting article in the New York Times called How Companies Learn Your Secrets.

A few take-aways:

• We all know "they" are collecting data on us all the time, but it is still frightening to read what they can know about us when that collection is manipulated by statisticians.

  
  

• "...habits, rather than conscious decision-making, shape 45 percent of the choices we make every day..." Amazing! I knew it was a high percentage, but half??!!

  
  

• We can learn to retrain our subconscious mind.

  
  

• Mathematics is sexy now! Maybe i should stop tutoring young kids in math each week and start tutoring adults.